Social Media: The Reality of a Digital World
In a world where practically any and every form of information is easy to access, there is no doubt social media has become an absolute standard in today’s world. Social media is a one-stop shop, or hub to get all the latest news in our world: from what friends and family are doing, political and professional news, the new music that released or is releasing, to even what famed celebrities are doing. No matter what it is, social media informs consumers instantly on what’s going on in the world.
To even attempt deconstructing the history of social media will take a considerable amount of time. Platforms such as Instagram, Twitter, Facebook and YouTube have stood the test of time, whereas other platforms such as MySpace, Google+, and Friendster have lost relevancy as time went on.
Many of the younger generation grew up through these changes, and an even younger group of people grew up with developed social media platforms.
One instance of social media making a positive impact is the ever-developing eSports industry (i.e. professional video gaming). Being a digital product with a younger fanbase between the ages of 18-26, eSports followers are naturally on social media on a consistent basis. Companies such as Cloud9, Team Liquid, FaZe Clan, T1 and 100 Thieves use social media as mediums to inform the consumer on their tournament schedules, live streams by staff members and inside looks on professional gamer's lives.
In addition, these companies will also use these platforms to interact with their competition and followers, because it is simply the fastest way to communicate with them, and another line of money for these companies. Social media is often the most effective with eSports companies and followers because it also creates a form of personal connection between both parties.
Social media is also known for being intrusive. How so? The information of many users’ backgrounds, occupations and relationships, among others, can be publicly shown on these sites. What this means is essentially based on what one may search on social media, or the internet overall, analytics can determine which advertisements will pop up on the feed. In a sense, these analytics are “selling” this information to ad agencies to provide what advertisements will show the next time users log in to their various social media platforms. From a professional standpoint, this may be considered beneficial, but doesn’t always share the mutual feeling from a personal one. Therefore, one should responsibly dictate what information is acceptable to share on social media, and what should remain private.
Social media is changing and growing every passing day. New features are continuously being added to create new, innovative ways to connect with millions around the world. Information will only be easier to obtain, or perhaps products will adopt social media as their primary storefront. Social media will continue to be the standard to many younger crowds and will become an absolute necessity to the world.
Face it, social media is here to stay.
To even attempt deconstructing the history of social media will take a considerable amount of time. Platforms such as Instagram, Twitter, Facebook and YouTube have stood the test of time, whereas other platforms such as MySpace, Google+, and Friendster have lost relevancy as time went on.
Many of the younger generation grew up through these changes, and an even younger group of people grew up with developed social media platforms.
One instance of social media making a positive impact is the ever-developing eSports industry (i.e. professional video gaming). Being a digital product with a younger fanbase between the ages of 18-26, eSports followers are naturally on social media on a consistent basis. Companies such as Cloud9, Team Liquid, FaZe Clan, T1 and 100 Thieves use social media as mediums to inform the consumer on their tournament schedules, live streams by staff members and inside looks on professional gamer's lives.
In addition, these companies will also use these platforms to interact with their competition and followers, because it is simply the fastest way to communicate with them, and another line of money for these companies. Social media is often the most effective with eSports companies and followers because it also creates a form of personal connection between both parties.
Social media is changing and growing every passing day. New features are continuously being added to create new, innovative ways to connect with millions around the world. Information will only be easier to obtain, or perhaps products will adopt social media as their primary storefront. Social media will continue to be the standard to many younger crowds and will become an absolute necessity to the world.
Face it, social media is here to stay.
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